Speakers at a seminar during the 2014 Idyllwild International Festival of Cinema. 
Town Crier file photo

The Real Jackpot

The Cracker Jack name and the original slogan “The More You Eat, The More You Want” were both registered in 1896. As a kid growing up in the late 1960s, I remember methodically nibbling away at the molasses-coated popcorn anticipating the ultimate prize, which in those days was deemed “valuable” by the kids in my neighborhood.